POD seller guide
Can I sell Bluey designs on Etsy?
Fan designs using Bluey names, show slogans, or character-style art are high risk on Etsy. Enforcement targets metadata and recognizable character IP, not just official logos.
Pre-flight your listing text
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Pre-publish checklist
- Remove Bluey name from title and all tags
- Avoid show-specific slogans (Keepy Uppy, etc.)
- No character silhouettes or color palettes tied to the show
- Run a pre-flight scan on final listing text
Common questions
Is Bluey trademarked for t-shirts?
Bluey is protected character IP. The name, associated slogans, and distinctive elements are enforced on marketplaces.
Can I use "Bluey birthday squad" on a shirt?
That phrase pattern is commonly flagged because it references the character in the title/tags.
What about generic dog family themes?
Generic dog/birthday themes without Bluey name, show slogans, or character poses are lower risk — still not legal advice.
MerchShield is an informational risk scanner, not legal advice. Results may be incomplete — verify with a qualified attorney before publishing.